If you want to promote your business far and wide, your first thought may be to buy some promotional t-shirts. But promotional t-shirts are very common and maybe even a bit over-done. There are some more unique promotional apparel items you may want to try instead.
Hats or Visors
People can easily ignore or overlook the writing on a t-shirt since they would have to look down to see the shirt. A hat, on the other hand, is right near eye level for most people, so hats get seen. You can buy promotional baseball caps if you want an informal look, or you can buy wide-brimmed, sun hats for something a little more dressy, but still relaxed. Choose a subdued color, like tan or black, and allow the color to come from the logo or text. Some people may not want to wear a brightly colored hat, but a neutral hat with colorful writing is more acceptable.
Rain boots may initially sound like a strange promotional apparel item, but consider this: most rain boots are already bright, crazy colors. They call attention to themselves, and people admire each other's rain boots. If you have your logo and business information put on some rain boots, you can bet they will turn some heads on rainy days.
Whether or not umbrellas really qualify as apparel is up for debate, but many companies that do embroider and screen print apparel also offer umbrellas. They are large enough that you can put a lot of information on them, and like rain boots, they already come in a lot of bright colors and patterns, so you can get creative. You could have matching rain boot and umbrella sets made for promotional purposes and really stand out.
Vests are a versatile piece of apparel. People can wear them in the spring and fall to add a little extra warmth without the bulkiness of a coat. They're always on the outside of people's outfits, so they get seen. You can have a vest embroidered with your business name on one side and additional info on the other for a really balanced look.
T-shirts have their place, but if you are looking to get a bit more creative with your promotional items, then consider the options above. Reach out to some embroidery and screen printing companies, like Vu Promo, to learn more about these items and explore additional options.